Client: Deepali Singh, Bharat License Experts
Project: “All in One” Digital Marketing & Online Presence Establishment
Location: Jabalpur, Madhya Pradesh, India (Serving Clients Nationally)
Project Go-Live Date: 20 October 2024
Services Provided by DG10 Agency: Strategic Digital Consulting, Custom Website Design & Development, Authoritative Content Creation (Website Copy, In-depth Blog Posts, FAQs, Social Media Content, Ad Copy), Advanced Search Engine Optimization (SEO), Precision-Targeted Google Ads (PPC) Management, Educational Social Media Marketing & Management, Lead Nurturing Email Marketing Strategy, Ongoing Website Management, Performance Analytics & Reporting.
Let’s be honest, trying to get your head around the complex world of Indian business licenses and registrations can feel like a mammoth task for entrepreneurs and even established companies. That’s where Bharat License Experts, founded by the really sharp Deepali Singh from Jabalpur, came in. Their mission was clear: to cut through all that confusion and offer smooth, expert help to businesses all over India.
But, you know, even if you’re the best at what you do in a specific area, you still need a powerful way to get the word out and a smart platform to reach the right people. And that’s precisely why Bharat License Experts teamed up with DG10 Agency. They handed over the reins to us for our complete “All in One Service” to get their online presence built from scratch and really boost how they reach folks across the country.
So, this case study is all about how DG10 Agency put together and rolled out an integrated digital strategy. Since we kicked things off in October 2024, it’s seriously boosted Bharat License Experts’ visibility, made them a go-to name in a competitive field, and kept a steady stream of good leads coming in from all over India.
The Starting Grid: The Challenge of Marketing Niche Expertise Nationally
Deepali Singh and her team at Bharat License Experts really knew their stuff when it came to all sorts of regulatory requirements – from FSSAI and MSME licenses to GST registration. It wasn’t that they didn’t have the expertise; their main hurdles were more about:
- Explaining Complex Services Simply: How do you actually explain the ins and outs and the good bits of 20+ different types of licenses to all sorts of people online, especially when many of them are probably already a bit stressed just thinking about these processes?
- Achieving Nationwide Visibility for Niche Keywords: Businesses actively searching for “MSME registration consultants” are pretty serious about finding help. But how do you make sure your Jabalpur-based firm pops up when they could be searching from anywhere in India?
- Building Trust and Authority Digitally: Licensing and registration are super important for any business. So, clients really need to feel confident they’re dealing with folks who are trustworthy, know their onions, and won’t let them down. If your online game is weak, or you’re just not there, building that trust is incredibly tough.
- Generating Qualified Leads Consistently: It’s not like buying a t-shirt; these are big decisions for a business, usually because they need something specific or a deadline’s looming. So, getting good leads means you’ve got to be smart and reach out in a few different ways.
- Overcoming Geographic Limitations: While Deepali’s team is based in Jabalpur, her vision was national. She needed an online plan that wasn’t just stuck on her local area but could actually connect with businesses everywhere, from the big cities to the smaller towns.
- Fragmented (or Absent) Previous Efforts: It’s pretty common for specialized consultancies, especially when they’re starting out or trying to grow, that what they’d tried before online was a bit hit-or-miss, maybe handled by someone who wasn’t a pro, or just wasn’t doing enough to really make a difference.
Bharat License Experts didn’t just need a website or a couple of social media posts; they needed a robust, interconnected digital ecosystem. They needed a partner like us at DG10 Agency, offering comprehensive digital marketing services in India, capable of orchestrating a full-spectrum online strategy.
The DG10 Blueprint: A 360° Digital Strategy for Bharat License Experts
So, getting what Bharat License Experts was all about and Deepali’s big plans for going national, we at DG10 Agency rolled out our “All in One Service.” We carefully tweaked every part of it to build their authority, educate their audience, and get those all-important conversions:
- Building a Professional & Informative Digital Hub (Website):
- Why we did it: The website needed to be their main online shop window – it had to look professional, make people trust them, and be super easy for businesses to use. They needed a place where companies could quickly get what services were on offer, find answers, and easily get in touch.
- What we did: So, our web design and development crew crafted a custom website for them (bharatlicenseexpert.com). We made sure it had really clear ways to find different services, detailed explanations for every license, easy ways to get around, prominent calls-to-action (you know, CTAs) for consultation requests, and, of course, it had to work perfectly on phones too.
- Establishing Thought Leadership with Authoritative Content:
- Why we did it: When you’re a consultancy, your content isn’t just marketing fluff – it’s how you show you know your stuff. High-quality content builds that crucial trust and it’s gold for SEO.
- What we did: Our expert content writing services team worked hand-in-hand with Deepali and her team to develop:
- In-depth Service Pages: Clearly explaining the what, why, and how of each license.
- Informative Blog Posts & Articles: Making sense of tricky regulations, offering compliance tips, and addressing those common business queries.
- Comprehensive FAQs: Answering potential client questions before they even have to ask.
- Persuasive Ad Copy & Social Media Snippets: To drive engagement and clicks.
- Targeting High-Intent Searches with Advanced SEO:
- Why we did it: We wanted to make sure Bharat License Experts appeared prominently when businesses were actively searching for specific licensing solutions, no matter where they were in India.
- What we did: Our SEO experts implemented a comprehensive SEO strategy. This included:
- Digging deep into keyword research for niche, long-tail, and geo-targeted (national) terms.
- On-page optimization of all content and technical SEO to keep the site healthy.
- Building high-quality backlinks to enhance their domain authority.
- Some local SEO refinements for Jabalpur, but the main game was definitely focusing on that broader national reach.
- Driving Immediate Leads with Precision Google Ads (PPC):
- Why we did it: This was all about grabbing the attention of businesses that needed help right now and to get some leads coming in quickly while the organic SEO efforts were building up steam.
- What we did: Our certified Google Ads management services team:
- Created highly targeted campaigns for specific license types.
- Utilized precise keyword matching and compelling ad copy that made people want to click.
- Optimized landing pages for maximum conversion.
- And we continuously monitored and adjusted campaigns to get the best bang for their buck and keep the Cost Per Lead (CPL) down.
- Educating and Engaging through Social Media Marketing:
- Why we did it: We aimed to build brand awareness, share valuable regulatory updates and insights, and position Bharat License Experts as approachable, knowledgeable experts.
- What we did: Our social media marketing team focused on platforms like LinkedIn and Facebook. They shared informative content, industry news, client success snippets (anonymized where needed, of course), and drove traffic back to the website’s educational resources.
- Nurturing Prospects with Strategic Email Marketing:
- Why we did it: Look, choosing a licensing consultant isn’t an impulse buy; people often need time to think it over. Email marketing helps nurture these leads and keeps Bharat License Experts top-of-mind.
- What we did: We helped set up email marketing workflows for new inquiries. This meant sending out follow-up information, relevant blog updates, and friendly reminders, gently guiding prospects through their decision-making process.
- Ensuring Sustained Performance with Ongoing Management & Analytics:
- Why we did it: Here’s the thing, digital marketing isn’t a “set and forget” activity. Continuous optimization based on data is absolutely key to long-term success.
- What we did: So, we provided ongoing website maintenance, tracked Key Performance Indicators (KPIs) across all channels using advanced analytics, and delivered transparent monthly reports to Deepali Singh. We’d discuss performance and outline the next steps for refinement.
The Integrated Execution: A Cohesive Digital Orchestra
The real magic of DG10’s “All in One Service” for Bharat License Experts was how seamlessly all these components worked together:
- Our SEO-driven content strategy meant keyword research informed blog topics and service page content.
- PPC campaigns directed traffic to specially optimized, content-rich landing pages.
- Educational blog content was promoted via social media and email newsletters, really amplifying its reach.
- Social media engagement built brand trust, encouraging users to visit the website for more detailed information.
- Leads from all channels (whether website forms, PPC, or social media inquiries) were captured and consistently followed up.
- And all the data from website analytics and ad campaigns fed back into refining the strategy for all channels.
This holistic approach ensured that every part of the digital strategy worked in concert, creating a powerful engine for growth.
The Tangible Impact: Nationwide Recognition and Growth (Post October 2024)
So, since we got the comprehensive digital strategy rolling on 20th October 2024, Bharat License Experts has seen a massive transformation in its online presence and how much business they’re generating. As of May 2025 (that’s about 7 months post-launch), the results really speak for themselves:
- Surge in Qualified Consultation Requests: Bharat License Experts saw a huge 75% increase in qualified inquiries and consultation requests coming from their digital channels. And it wasn’t just more leads; these folks were better informed, thanks to the quality of the online content.
- Exponential Growth in Organic Visibility & Traffic: Organic search traffic to bharatlicenseexpert.com shot up by over 150% within seven months. And get this: the website achieved top 3 to top 5 rankings on Google.co.in for over 40 critical keywords related to specific licenses and consultancy services, pulling in a nationwide audience.
- Highly Efficient Lead Generation via Google Ads: Those targeted PPC campaigns consistently delivered a strong Return on Ad Spend (ROAS). Plus, the Cost Per Lead (CPL) was reduced by 35% from initial campaign averages, which just shows we were spending their ad money wisely.
- Established Authority and Brand Recognition: Engagement with their educational blog content and social media posts (particularly on LinkedIn) more than tripled. Deepali Singh even began receiving direct inquiries from people referencing specific articles, highlighting her established expertise.
- Expanded Geographic Reach: The analytics confirmed it: leads and website traffic were originating from diverse parts of India, including major metropolitan areas and tier-2 cities. This fulfilled their goal of national outreach perfectly.
- Streamlined Client Acquisition: Because the website had such clear information and efficient ways to capture leads, supported by prompt email follow-ups, the whole client onboarding process became much smoother.
Deepali Singh, Founder of Bharat License Experts, commented: “Working with DG10 Agency was a real game-changer for us. Their ‘All in One Service’ took our expertise from Jabalpur and got the word out across the whole country. The website they built is incredibly professional and informative. The leads we get now are far more qualified, and our online visibility for highly specific services is something I honestly didn’t think was possible so quickly. DG10’s team just got our niche and delivered a truly integrated strategy that works. We’ve seen consistent growth since October 2024, and I’m feeling really good about our future online.”
Why a Holistic Digital Approach is Vital for Niche Consultancies
The Bharat License Experts success story really powerfully demonstrates that specialized consultancies, no matter their physical location, can achieve significant national reach and establish strong brand authority if they have a comprehensive, integrated digital strategy. Trying to do bits and pieces here and there just doesn’t cut it – you won’t get the same level of synergy or impact.
- So, is your specialized knowledge reaching everyone it could potentially help?
- Are you finding it tough to explain complex services and build trust online?
- Do you need a cohesive digital strategy that generates qualified leads consistently?
If you’re nodding along to these questions, an “All in One” digital marketing solution, tailored to your unique expertise, could be the key to kicking your business’s growth into high gear.
DG10 Agency: Your Strategic Partner for Comprehensive Digital Success
Here at DG10 Agency, we’re pretty good at understanding the unique challenges and opportunities of diverse businesses, including specialized consultancies like Bharat License Experts. Our “All in One Service” is designed to provide a seamless, integrated, and results-driven digital marketing solution that builds brands, generates leads, and drives sustainable growth. The journey with Bharat License Experts from October 2024 to now is a real testament to our commitment and strategic thinking.
Are you ready to transform your consultancy’s digital presence and unlock its national potential? Get in touch with DG10 Agency today for a detailed consultation. Let’s map out your digital success story together. Explore our full suite of digital marketing solutions and experience the DG10 advantage.
