The 60-day challenge for builders who shipped an app but have zero paying customers. Day-by-day checklists, AI prompts, real examples. Rs 0-Rs 5K budget.

Complete these before Day 1. Domain warmup, payment gateway, analytics, and compliance setup.

Security audit, production deployment, and user flow testing.

ICP, pricing, positioning, landing page, analytics, social profiles.

Communities, Reddit, Indie Hackers, cold outreach, LTD launch, directories, SEO.

Onboarding, paid ads, email sequences, retargeting, A/B testing, mid-point review.

Double down, partnerships, webinars, PR, Product Hunt launch, scale review.

SOPs, automation, hiring, dashboard, reflection, roadmap to 11-100.

How to Monetize Your App: 60-Day Zero to First Customer Course

Course Curriculum

Module 1: Pre-Course: Infrastructure Setup2 lessons

Module 1: Pre-Course: Infrastructure Setup

Week -1: Payment, Analytics & Compliance Setup

Week -2: Email Sending Infrastructure — Domain Warmup, SPF, DKIM, DMARC

Module 2: Phase 0: Production Readiness (Days 1-3)3 lessons

Module 2: Phase 0: Production Readiness (Days 1-3)

Day 1: Security Audit — Auth, Data & API Hardening

Day 2: Production Deployment — Domain, Hosting & CI/CD

Day 3: User Flow Testing — Onboarding, Payments & Activation Metrics

Module 3: Phase 1: Marketing Foundation (Days 4-11)8 lessons

Module 3: Phase 1: Marketing Foundation (Days 4-11)

Day 4: Define Your Ideal Customer Profile (ICP)

Day 5: Competitor Audit + Pricing Strategy

Day 6: User Discovery Interviews (Round 1)

Day 7: Positioning & Messaging Matrix

Day 8: Landing Page Build

Day 9: Analytics & Tracking Setup

Day 10: Social Profiles & Content Bank

Day 11: Write Your Reddit Launch Post

Module 4: Phase 2: Distribution (Days 12-27)15 lessons

Module 4: Phase 2: Distribution (Days 12-27)

Day 12-13: Find & Join 5 ICP Communities

Day 14: Reddit Launch Day

Day 15: Indie Hackers + Product Hunt Coming Soon

Day 16: Facebook & WhatsApp Group Activation

Day 17: Cold DM Campaign — 50 Personalized Messages

Day 18: Cold Email Campaign — 200 Sends with 3-Touch Sequence

Day 19: Founding Member Lifetime Deal Launch

Day 20: Directory Listings — Betalist, AlternativeTo, G2, Capterra

Day 21: Content Repurposing Sprint — 1 Story Into 5 Formats

Day 22: Follow-Up Campaign — Engage Every Prospect

Day 23: First Case Study Publication

Day 24: Referral Program Setup

Day 25: SEO Blog Post #1 — First Keyword-Targeted Content

Day 26: Channel Analytics Review — Identify Top 2 Sources

Day 27: Scale Winning Channel 2x — Volume Sprint

Module 5: Phase 3: Conversion Optimization (Days 28-38)10 lessons

Module 5: Phase 3: Conversion Optimization (Days 28-38)

Day 28: Onboarding Optimization — Reduce Drop-offs, Fix TTV

Day 29: First Paid Ad Test — ₹500/day on Google/LinkedIn

Day 30: 7-Email Trial-to-Paid Sequence

Day 31: Testimonial Collection System

Day 32: Retargeting Setup — Pixel, Audiences, First Campaign

Day 33: User Churn Interviews (Round 2)

Day 34: Competitor Comparison Page

Day 35: Pricing & CTA A/B Test

Day 36: Mid-Point Metrics Review (Day 1-35)

Day 37-38: Double-Down Sprint

Module 6: Phase 4: Scale to 10 Customers (Days 39-52)14 lessons

Module 6: Phase 4: Scale to 10 Customers (Days 39-52)

Day 39: Double Down on Channel #1 — 2x Volume, Fresh Angles

Day 40: Double Down on Channel #2

Day 41: Partnership Outreach — Complementary Products

Day 42: Webinar / Live Demo — Host a Problem-Solving Session

Day 43: Affiliate Program Launch

Day 44: SEO Blog Post #2 (Second Keyword)

Day 45: Content Syndication — Medium, Dev.to, LinkedIn Articles

Day 46: HARO / PR Outreach — Get Quoted as Expert

Day 47: Email List Growth Sprint — Lead Magnet + Cross-Promote

Day 48: Customer Success Calls — NPS, Referrals, Upsells

Day 49: Video Content Push — Short-Form Product Clips

Day 50: Product Hunt Launch Prep

Day 51: Product Hunt Launch Day

Day 52: Scale Review + Pivot Decision

Module 7: Phase 5: Systematize & Plan 11-100 (Days 53-60)8 lessons

Module 7: Phase 5: Systematize & Plan 11-100 (Days 53-60)

Day 53 — Document Everything — SOPs for All Working Channels

Day 54 — Automate Your Onboarding Flow

Day 55 — Hire Your First Person — VA, Writer, or Part-Time Dev

Day 56 — Support & FAQ System — Help Desk, Knowledge Base

Day 57 — Build Your Dashboard — MRR, Churn, CAC, LTV

Day 58 — Plan Customers 11–100 — Channel Scaling Roadmap

Day 59 — 60-Day Reflection — What Worked, What Didn't

Day 60 — Celebrate & Share — Write Your Success Story